Year 2018 is characterized as year of Instagram, in my advanced showcasing patterns 2018 expectation not long ago, I was evident that Instagram will shake in 2018. Truth be told, I have been doing a few examinations and I have learnt Instagram's compass is considerably more natural than Facebook page's. Additionally, the capacity to focus of your group of onlookers is substantially higher when contrasted with ability to focus of gathering of people expending information on Facebook where they are lost between posts, long and short recordings, joins, writings, gifs and commercials.

As of late, a video of on-screen character Priya Varrier turned into a web sensation, she picked up 3 million supporters in only 3 days. This is amusing! While promoters burn through several dollars to build a record's supporter base, winking has expanded this lady – Priya Varrier's devotee include by 3 million 3 days! All things considered, what would you be able to state? Virality doesn't have an unequivocal equation!

Be that as it may, there are lessons to find out about planning, situation and the energy of online networking from her sudden ascent to distinction.

2 key things to detract from Video that became a web sensation: 

1. The video was propelled at the correct snapshot of the Valentine's week. The effect was significantly bigger as her wink hit harmonies with all the single men out there on web. Envision if this video was propelled amid republic day, it wouldn't have made a difference much. One should likewise discover that Kerala is the place from where a great deal of things will probably turn into a web sensation. Keep in mind the Jimikki Kammal melody? A ton of Keralaites are utilizing advanced to their level best right now. This is my own perception in the wake of interfacing with individuals amid my workshops.

2. The effect of online networking content is high to the point that India's best most news productions and channels have highlighted her. This affirms, however just 40% of India's populace utilizes web – the span is still across the nation.

In spite of the fact that not every one of us can transform ourselves into Instagram superstars overnight like Priya Varrier, we can at present reliably pick up supporters by religiously investing energy in Instagram and distributing quality substance.

So how would you do it? 

In this blog, I am will impart to you a few hints to wind up Insta-Famous. Instagram is the new cool and you can't deny the way that 2018 is tied in with doing the privilege Instagramming for your business. However, a standout amongst the most critical things to ask yourself is whether you have enough devotees to celebrate your substance. All things considered, here are a few hints for you to become your Instagram adherent base.

Above all else quit following those semi-bare models who say 'Tail me with the goal that I can tail you back'. They will tail you now and they will unfollow you later. Regardless of whether they tail you for a lifetime, They won't draw in with your posts.

Quit purchasing your Instagram adherents since they will do no equity to your posts and stories. They are only those bots who prowl around on Instagram.

#1. Define Your Purpose:

#2. Start Posting Great Images:

#3. Boost Your Instagram Post:

#4. Follow Hashtags and Follow Relevant People:

#5. Keep Up With Your Schedule:

#6. Engage With Users: 

#7. Run Campaigns That Allow Your Followers To Tag Their Friends:

#8. Go Live On Instagram Stories: 

#9. Tell Consistent Stories:

Why is seasonal traffic so important?

Seasonal website traffic isn’t just a gimmick or something that can be considered a few months before the event. Many companies rely on these peak buying periods to help balance their books and flatten out their averaged revenue across the year – therefore it requires a dedicated strategy.
Interest around shopping online continues to increase year on year, with a greater swing towards mobile devices and shopping ‘on the go’. Connection speeds are faster and websites are optimizing for speed.
They’re prioritizing mobile viewing in many cases and the experience is often so rapid and easy that the concerns around clunkiness and security that once plagued online sales are quickly diminishing (if not non-existent for savvy users).
A blend of great discounts, quick deliveries, press coverage, advertising buzz and good timing has meant that events such as Black Friday and Cyber Monday (ironically both now dominated by onlinesales in the UK) are now cornerstones in many businesses’ revenue streams.
In this article, we’ll look into how some of the basics can help you slip ahead of competitors.

Permanent (evergreen) URLs

Staying active all year round plays a vital role in the success of many seasonal and time sensitive campaigns. We so often hear:
  • “Should I set up a new page for XYZ event?”
  • “We’re offering 20% off this weekend – do we need a new page?”
  • “Performance is up, so we thought… more categories!”
Well, it’s not always just a quick answer, there are plenty of factors that need to be taken into account to provide a considered (and correct) response. The trick is, this isn’t just about SEO – it rarely ever is! You have to consider all the below factors (and more) when making a new URL:
  • Time taken to manage and tag products appropriately
  • What do you hope it will rank for?
  • Will it cannibalise other keyword targeting categories?
  • Does it need to be indexed or is it for PPC/Email campaigns?
  • Will you add internal links to it – where will they go post-season?
  • Is the page going to generate backlinks?
  • Can the page be used all year (for example /clearance instead of /2018-aw-sale)?
  • Will you be printing this URL on brochures/leaflets, etc?
  • Can it be short and snappy?

What is an evergreen URL?

An evergreen URL is an address on your site that doesn’t need to change – see it as a permanent addition to your site’s internal architecture. A good example of this is a /sale page. The associated event may not always be active – but the equity of the page is not sporadically redirected to other URLs on the site throughout the year.

The dreaded dated URL

Avoid dating the URL – fashion sites are often the worst offenders for /aw16 or /ss17 (with the abbreviations standing for Autumn/Winter and Spring/Summer respectively). How about just /new-arrivals, or going super short with /new-in (for example
But it’s not just category URLs that need attention and stability. There are a variety of pages that benefit from a carefully planned approach – next we’ll take a look at one of the most successful pieces of seasonal marketing (across multiple platforms) and how it impacts potential organic performance.

The search impact of Christmas adverts

Christmas adverts in the UK are a sign that the festive season is here… or they may just be a premature annoyance that definitely didn’t make me cry that one time!
Regardless, there are a few lone examples of where using a carefully considered (permanent) URL can be a viable source of generating natural links and help sell a story (…plus some merchandise).

John Lewis Christmas advert

The widely anticipated release of John Lewis’ Christmas advert is an annual event that is fast rivaling the Coca Cola lorries in terms of seasonal buzz. Other retailers have since latched onto its success and diluted the impact of these emotional shorts, but for the last three years John Lewis did something that really worked.
The below graph from Ahrefs shows how the URL received links from referring domains. Many of the links came from large influential sites including The Guardian, Huffington Post, BBC and HubSpot.
Naturally, these links occur shortly after the release of each year’s advert. This not only provided the site with authority and trust, but also provided a large amount of referral traffic.

The drop-off from these links is minimal and the pages themselves were well-crafted. What’s more, the URL itself never changed – no 404s, no redirects.

Something was missing this Christmas…

2017 saw a change to John Lewis’ approach with a separate sub-directory for content. The URL is far less marketable and the Christmas advert is less prominent. There seems to be a focus on the more commercial aspects of Christmas and event ideas, which is both a shame and a lost opportunity as the new URL has received far less buzz (as you might expect).
Competitors and other big brands have attempted a similar execution but are also being held back by inefficient URLs and a need for a little more magic. Some of the best near misses can be seen below (if any 404 or redirect to the homepage when you’re reading this, it only backs up my point!):

What can we learn from this?

If you want your campaign to have real impact and more importantly retain and improve on that impact year after year, make sure you can overlay the below points with your campaign plan.
  1. Identify a suitable URL structure for your seasonal content
  2. Understand your target audience
  3. Generate an idea that will resonate with their primary emotional connections
  4. Consider how you can use it to give something to charity (not enough people do)
  5. Create a bloody awesome page
  6. Ensure you use content types (video/image/animation/survey/game) that your audience regularly engage with and enjoy
  7. Provide internal links to important and appropriate pages
  8. Produce it in as many languages as you feel necessary
  9. Sing about it on social media, your blog and other people’s blogs
  10. Don’t forget forums or Reddit when considering social media
  11. PR the hell out of it
  12. After the event, don’t keep trying to resurrect the campaign
  13. Listen to all the feedback!
  14. Wait till next year…
  15. Archive the page’s content for nostalgia
  16. Do it all again with an even better idea (and more singing!)

The considerations for 2018

This year retailers will be looking to go bigger and better themselves, so aside from the above list, what are the factors that could make or break your campaign?


We still see designs and campaigns being made for desktop first and then crammed into a columned approach for mobiles; it’s still a bit of an afterthought right now.
Setting aside the potential release of the mobile-first index in 2018, your users deserve more than a few media queries to lazily compress the page. Mobiles have swipes, holds, patchy rollover support and a number of other UX considerations.
Make sure whatever you’re creating, you consider your current mobile/desktop split and the % of mobile users in your target or emerging audience.


Mobile apps can provide an utterly immersive experience, whether using VR headsets or a simple side scrolling game for kids. Where budget allows, you should consider wiggling your way onto your customer’s devices to sell your story or provide a unique seasonal experience/discount.


“Ain’t nobody got time for… slow websites.”
Fixing site speed issues isn’t always as easy as creating optimized content or accurately mapping keywords but it’s becoming more and more of a critical issue. People are hugely impatient and desperately need to get back on Facebook to look at videos of an Australian man narrating Blue Planet Footage.
Whether it’s caching, compression or servers, you need to put site speed on the top of your list of organic issues for 2018.
Best Programming Language for Artificial Intelligence?

Artificial intelligence is a growing field and one which can be written in various programming languages. However it remains difficult to identify which of the many languages should be used for the AI project you may be working on next. Here are some of the best languages for programming AI to help you decide.

Prolog often goes head to head with Lisp as one of the top programming languages used for the development of AI.

It is one of the oldest logic programming languages, which specifically offers a declarative language as the main focus for any of the programs used that are represented by rules and facts

This provided feature is particularly effective for AI development as it is able to create expert systems whilst also solving logic problems.

Its key features include pattern matching, automatic backtracking and tree-based data structuring mechanisms.

What is the Most Important Part in SEO? This is the most important point in SEO. You know well that in SEO the CONTENT is the most important. As you know that the website content should be unique , attractive and without any grammatical errors. If we are writing articles , blogs, guest posting or press release  , then the content should be very attractive/unique and fresh, so that if any person is reading your blogs  , they  should read till end. 100 % fresh , unique and attractive information of any product or services for your website, is the best way to increase the target customer and increase the traffic of your website.

For example if any person is searching any services or information of any product , and if it relates to your website  , it should be mentioned properly. So plan for SEO , SMM & Bulk Mail to get excellent business and increase your sale as well as revenue.
I spend a good amount of time engaging with website owners across a broad spectrum of businesses. Interestingly enough, unless I’m talking large enterprise, there is a common question that often comes up:
Why would anyone ever hack my website?
Depending on who you are, the answer to this can vary. Nonetheless, it often revolves around a few very finite explanations.
Automation is Key
Understand that the attacks affecting a large number of website owners in the prosumer category (a term I’m using to describe website owners in micro, small, and medium-sized businesses leveraging platforms like WordPress, Joomla and others) are predominantly automated. I wrote an article on the subject back in 2012, that’s an important subject to revisit as it’s still very relevant today.
The benefits of these automated attacks have not changed because they still provide the attacker:
  • Mass Exposure
  • Reduces overhead
  • Tools for everyone regardless of skill
  • Dramatically increased odds of success
It is not to say that these attacks are never manual, but for the mass majority, automated attacks are what we see during the initial phases of the attack sequence. When I say attack sequence, I am referring to the order of events an attacker takes to compromise an environment.
A very simple illustration of the sequence would look something like:
  1. Reconnaissance
  2. Identification
  3. Exploitation
  4. Sustainment
The attack sequence can have varying levels of complexity depending on the group of attackers. When working with everyday websites, the most effective way to affect the largest number of websites at any given time would be with the deployment of scripts and bots during steps one and two. Although not always a manual process, steps three and four often have a tendency to have more manual elements to them, although many can be automated as well. While thinking of how these attacks occur, it is important to note the two forms of attack categories – attack of opportunity and targeted attack.
Attack of Opportunity
Almost all prosumers fall within the realm of opportunistic attacks. Meaning that it is not any one individual that is intentionally trying to hack your website, but rather a coincidence. Something about your site was caught by the trailing net as they randomly crawled the web. It could have been something simple, like having a plugin installed, or maybe displaying the version of a platform.
In our analyses, we have found that it takes about 30 – 45 days for a new website, with no content or audience, to be identified and added to a bot crawler. Once added, the attacks commence immediately without any real rhyme or reason. It can be any type of website, the only commonality is that it is connected to the web.
These crawlers then begin looking for identifying markers. Is the website running one of the popular CMS applications (i.e. WordPress, Joomla)? If so, is the website also running any exploitable software (i.e. software vulnerabilities or bugs in code)? If the answer is yes, then the site will be marked for the next phase of the attack, exploitation.
The sequence of events can happen in a matter of minutes, days or months. It is not a singular event. Instead, it occurs continuously, always scanning for changes or updates. It is automated, therefore, once your website is on the list it will just continue trying.
Targeted Attack
This is often reserved for the larger businesses but not always. Think of the NBC hack in 2013, or the recent Forbes hack. There are many examples of these types of hacks lately, and it is apparent why they would be targeted. The level of effort it takes to gain entry into these environments is exponentially more difficult yet rewarding. That being said, a very common form of targeted attack, known as a Denial of Service (DoS) attack, is when the attacker works to bring down the availability of your site. This is popular with competing businesses. They can be deployed against big or small sites, and can be driven by competition or pure boredom and need for challenge. These attacks can range from very simple to very complex.
Hacking Motivations and Drivers
Now that we have a better appreciation for the how, let’s turn our attention to the why– why websites get hacked?
Economic Gains
The most obvious of the reasons is economic gain. This manifests in attacks known as Drive-by-Downloads or Blackhat SEO campaigns. As you might imagine, these are attempts to make money from your audience.
Drive-by-download is the act of deploying a payload (i.e. injecting your website with malware) and hoping to infect as many of your website visitors. Think of your mom or dad visiting your website and the next thing you know, they are calling you because they installed a fake piece of software you recommended on your website, but this time their bank accounts were drained. Scary, but very real and very devastating.
Blackhat SEO spam campaigns are not as devastating, however, in many instances more lucrative. This is the game of abusing your audience by directing them to pages that generate affiliate revenue. This form of attack runs rampant in the pharmaceutical space, but has extended into other industries like gambling, fashion and others. What they do is inject links through your website, sometimes you see them. Sometimes you won’t. On the contrary, when it comes to search engines like Google or Bing, they see everything and once those links make it onto the Search Engine Results Pages (SERPs) the attackers begin generating revenue from your audience.
System Resources
There is one motivator, the use of your resources, that many don’t talk about. These are things like bandwidth and physical server resources. I break this out as its own motivator, but it’s also a group under economic gain. The business of farming system resources is big business and a huge motivator for many cyber groups; they’re able to not only use it as part of their own networks, but build a leasing environment off yours.
You have likely heard of large botnets that I have also referenced above. Botnets are nothing more than interconnected systems across the net. They can be desktops, notebooks and even servers – similar to your webserver employed to perform tasks simultaneously. These can include Denial of Service attacks, brute force attacks, or even some of the automated attacks we’ve gone over.
These attacks target your system resources and are dangerous mainly because of their ability to attack without you – the website owner – even realizing it. You go about your day with no worries, your website appearing to be in good standing and no complaints. Then one day, out of the blue, your host shuts you down, your usage bill is through the roof, or you receive a notice from the authorities about your hacking attempts.
This motivator is perhaps the hardest to contend with and understand. Similar to others, the drivers for these attacks are monetary or abusive. However, they are often protesting a religious or political agenda; showing off to peers within the hacking community, using it as bragging rights.
A very common form of this can be identified with Defacements. The point of these attacks often comes down to awareness and can be combined with other attacks, but in our experience they are often benign and create more embarrassment to the site owner than affecting their users.
Pure Boredom
Something that always catches folks off guard is the idea of people attacking a website out of sheer boredom and amusement. It’s unfair to say they are always young, but a good percentage of the time these attackers are computer-savvy teens with nothing else to do.
There really isn’t much to say about this, other than, put your kids into sports!!
Good Security Begins with Good Posture
It’s easy to feel overwhelmed by some of this information, but it is our belief that the best tool you have at your disposal as a website owner is knowledge. Driving your head into the proverbial sand doesn’t make it disappear but rather amplifies the impact. I assure you that attacks happen more often than not, and Google agrees! They blacklist close to 10,000 sites a week for malware and flag over 20,000 sites for phishing every week.
Bruce Schneider likes to say:
As a species, we are risk averse when it comes to gains, but risk seeking when it comes to loss.
This statement becomes apparent when I speak with website owners and they say, “I’ve had a website for 10 years and never been hacked. I don’t need to worry about it.” Those owners always make for the most interesting and painful conversations when the hack does occur.
I like to think of website security in the form of posture. It is through good posture that you position yourself for success.
Remember, security is not about risk elimination, but rather risk reduction. Risk will never be zero. You can, however, employ tools and steps to reduce it where you can so as not to become part of the statistic.