Best Programming Language for Artificial Intelligence?

Artificial intelligence is a growing field and one which can be written in various programming languages. However it remains difficult to identify which of the many languages should be used for the AI project you may be working on next. Here are some of the best languages for programming AI to help you decide.

Prolog often goes head to head with Lisp as one of the top programming languages used for the development of AI.

It is one of the oldest logic programming languages, which specifically offers a declarative language as the main focus for any of the programs used that are represented by rules and facts

This provided feature is particularly effective for AI development as it is able to create expert systems whilst also solving logic problems.

Its key features include pattern matching, automatic backtracking and tree-based data structuring mechanisms.

What is the Most Important Part in SEO? This is the most important point in SEO. You know well that in SEO the CONTENT is the most important. As you know that the website content should be unique , attractive and without any grammatical errors. If we are writing articles , blogs, guest posting or press release  , then the content should be very attractive/unique and fresh, so that if any person is reading your blogs  , they  should read till end. 100 % fresh , unique and attractive information of any product or services for your website, is the best way to increase the target customer and increase the traffic of your website.

For example if any person is searching any services or information of any product , and if it relates to your website  , it should be mentioned properly. So plan for SEO , SMM & Bulk Mail to get excellent business and increase your sale as well as revenue.
I spend a good amount of time engaging with website owners across a broad spectrum of businesses. Interestingly enough, unless I’m talking large enterprise, there is a common question that often comes up:
Why would anyone ever hack my website?
Depending on who you are, the answer to this can vary. Nonetheless, it often revolves around a few very finite explanations.
Automation is Key
Understand that the attacks affecting a large number of website owners in the prosumer category (a term I’m using to describe website owners in micro, small, and medium-sized businesses leveraging platforms like WordPress, Joomla and others) are predominantly automated. I wrote an article on the subject back in 2012, that’s an important subject to revisit as it’s still very relevant today.
The benefits of these automated attacks have not changed because they still provide the attacker:
  • Mass Exposure
  • Reduces overhead
  • Tools for everyone regardless of skill
  • Dramatically increased odds of success
It is not to say that these attacks are never manual, but for the mass majority, automated attacks are what we see during the initial phases of the attack sequence. When I say attack sequence, I am referring to the order of events an attacker takes to compromise an environment.
A very simple illustration of the sequence would look something like:
  1. Reconnaissance
  2. Identification
  3. Exploitation
  4. Sustainment
The attack sequence can have varying levels of complexity depending on the group of attackers. When working with everyday websites, the most effective way to affect the largest number of websites at any given time would be with the deployment of scripts and bots during steps one and two. Although not always a manual process, steps three and four often have a tendency to have more manual elements to them, although many can be automated as well. While thinking of how these attacks occur, it is important to note the two forms of attack categories – attack of opportunity and targeted attack.
Attack of Opportunity
Almost all prosumers fall within the realm of opportunistic attacks. Meaning that it is not any one individual that is intentionally trying to hack your website, but rather a coincidence. Something about your site was caught by the trailing net as they randomly crawled the web. It could have been something simple, like having a plugin installed, or maybe displaying the version of a platform.
In our analyses, we have found that it takes about 30 – 45 days for a new website, with no content or audience, to be identified and added to a bot crawler. Once added, the attacks commence immediately without any real rhyme or reason. It can be any type of website, the only commonality is that it is connected to the web.
These crawlers then begin looking for identifying markers. Is the website running one of the popular CMS applications (i.e. WordPress, Joomla)? If so, is the website also running any exploitable software (i.e. software vulnerabilities or bugs in code)? If the answer is yes, then the site will be marked for the next phase of the attack, exploitation.
The sequence of events can happen in a matter of minutes, days or months. It is not a singular event. Instead, it occurs continuously, always scanning for changes or updates. It is automated, therefore, once your website is on the list it will just continue trying.
Targeted Attack
This is often reserved for the larger businesses but not always. Think of the NBC hack in 2013, or the recent Forbes hack. There are many examples of these types of hacks lately, and it is apparent why they would be targeted. The level of effort it takes to gain entry into these environments is exponentially more difficult yet rewarding. That being said, a very common form of targeted attack, known as a Denial of Service (DoS) attack, is when the attacker works to bring down the availability of your site. This is popular with competing businesses. They can be deployed against big or small sites, and can be driven by competition or pure boredom and need for challenge. These attacks can range from very simple to very complex.
Hacking Motivations and Drivers
Now that we have a better appreciation for the how, let’s turn our attention to the why– why websites get hacked?
Economic Gains
The most obvious of the reasons is economic gain. This manifests in attacks known as Drive-by-Downloads or Blackhat SEO campaigns. As you might imagine, these are attempts to make money from your audience.
Drive-by-download is the act of deploying a payload (i.e. injecting your website with malware) and hoping to infect as many of your website visitors. Think of your mom or dad visiting your website and the next thing you know, they are calling you because they installed a fake piece of software you recommended on your website, but this time their bank accounts were drained. Scary, but very real and very devastating.
Blackhat SEO spam campaigns are not as devastating, however, in many instances more lucrative. This is the game of abusing your audience by directing them to pages that generate affiliate revenue. This form of attack runs rampant in the pharmaceutical space, but has extended into other industries like gambling, fashion and others. What they do is inject links through your website, sometimes you see them. Sometimes you won’t. On the contrary, when it comes to search engines like Google or Bing, they see everything and once those links make it onto the Search Engine Results Pages (SERPs) the attackers begin generating revenue from your audience.
System Resources
There is one motivator, the use of your resources, that many don’t talk about. These are things like bandwidth and physical server resources. I break this out as its own motivator, but it’s also a group under economic gain. The business of farming system resources is big business and a huge motivator for many cyber groups; they’re able to not only use it as part of their own networks, but build a leasing environment off yours.
You have likely heard of large botnets that I have also referenced above. Botnets are nothing more than interconnected systems across the net. They can be desktops, notebooks and even servers – similar to your webserver employed to perform tasks simultaneously. These can include Denial of Service attacks, brute force attacks, or even some of the automated attacks we’ve gone over.
These attacks target your system resources and are dangerous mainly because of their ability to attack without you – the website owner – even realizing it. You go about your day with no worries, your website appearing to be in good standing and no complaints. Then one day, out of the blue, your host shuts you down, your usage bill is through the roof, or you receive a notice from the authorities about your hacking attempts.
This motivator is perhaps the hardest to contend with and understand. Similar to others, the drivers for these attacks are monetary or abusive. However, they are often protesting a religious or political agenda; showing off to peers within the hacking community, using it as bragging rights.
A very common form of this can be identified with Defacements. The point of these attacks often comes down to awareness and can be combined with other attacks, but in our experience they are often benign and create more embarrassment to the site owner than affecting their users.
Pure Boredom
Something that always catches folks off guard is the idea of people attacking a website out of sheer boredom and amusement. It’s unfair to say they are always young, but a good percentage of the time these attackers are computer-savvy teens with nothing else to do.
There really isn’t much to say about this, other than, put your kids into sports!!
Good Security Begins with Good Posture
It’s easy to feel overwhelmed by some of this information, but it is our belief that the best tool you have at your disposal as a website owner is knowledge. Driving your head into the proverbial sand doesn’t make it disappear but rather amplifies the impact. I assure you that attacks happen more often than not, and Google agrees! They blacklist close to 10,000 sites a week for malware and flag over 20,000 sites for phishing every week.
Bruce Schneider likes to say:
As a species, we are risk averse when it comes to gains, but risk seeking when it comes to loss.
This statement becomes apparent when I speak with website owners and they say, “I’ve had a website for 10 years and never been hacked. I don’t need to worry about it.” Those owners always make for the most interesting and painful conversations when the hack does occur.
I like to think of website security in the form of posture. It is through good posture that you position yourself for success.
Remember, security is not about risk elimination, but rather risk reduction. Risk will never be zero. You can, however, employ tools and steps to reduce it where you can so as not to become part of the statistic.

One of the most important elements of online marketing undoubtedly lies within the realm of content strategy. Content marketing, in all its forms, is one of the key pillars to establish success in your business. How else are people to become familiar with your content, if not for a sound strategy that distributes it?

An essential factor in having people realise that you offer something that is worth purchasing – largely hinges on your ability to produce a well-developed content outlook. However, is the content marketing of your business as well versed as it could be? If you feel you are struggling, here are 7 tips that could take you to the next level.

1. Post consistently

Ensure you are posting your content on a consistent basis. If you are not sure you will be able to maintain a high number of posts, then it is better to post less quality highly engaging content, consistency is the key. This is because your business will be better received if there is regularity in output as opposed to making a big splash and then suddenly disappearing. At the same time, this will also ensure that you are maintaining a high quality content output. Simply put: quality over quantity.

2. Optimise your website

Make sure your business has an optimised website. If you want people to find your business and maintain a strong following, they need to find you first. The best way to establish a strong presence online is by being an optimal target for search engines. Achieve this by dedicating a portion of your time to optimization and co-ordinating your website’s content with your social media content. According to Redevolution, SEO (Search Engine Optimization), is achieved in two simple steps- Writing practical content that contains words and phrases used by people who search for your products/services and making it easy for people to share your links and linking with you.

3. Understand your audience

It is VITAL, that you understand your audience and customer base. This will allow the business to direct content using a certain methodology, which will keep your targeted audience coming back for more. You do not need to appeal to every single person out there, as that will be a recipe for inevitable failure. Instead focus on a target audience that are likely to find your offer more suitable. Following this strategy, will ensure your business has a goal specific to the group of people most-likely to purchase your product. At the same time, this will ensure you are not wasting valuable resources targeting people who are unlikely to be interested in what you are producing. Thus, saving funds and maintaining a loyal base of customers who identify with your business.

4. Keep an eye on grammar

While it may seem an obvious tip, make sure your grammar is not overlooked. All people make mistakes, it is part of the human condition. However, ensuring your content has appropriate grammar, spelling and general expression will go a long way to portraying a professional and polished image. This also includes the way your wording appears on social media.

5. ‘Evergreen’ content

Focus your efforts on ‘evergreen’ content. This refers to content that has a high likelihood of being relevant for the foreseeable future, as opposed to content that might have a short lifetime. In the words of Internet Marketing, “Evergreen content is vitally important for any business that wants to run a viable website…Do so, and you’ll make a lasting impact on your brand’s online presence.”

6. Create multi-purposed content

It would help if your content can serve multiple purposes. Meaning, make sure to take full advantage of content marketing. You can use it to establish a good relationship with your customer base or to attract new people to your business. Either way, the best content strategies maintain a healthy balance of both.

7. Involve your audience

Involve your customers by allowing them to create content for you. How can that be achieved? By establishing a user-driven forum that will allow your customers to create, submit and even answer each other’s questions. This interaction will serve as a lens into the thoughts of your customers.

Thank you for your attention, I appreciate you!

What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? What are companies of different sizes setting as their top priorities for SEO strategy – and how well is it paying off?

To find out, link-building and content marketing agency North Star Inbound, in partnership with seoClarity and BuzzStream, set out to “take the temperature” of enterprise SEO.

They surveyed 240 SEO specialists across the USA from both in-house and agency teams, in a bid to discover how and where enterprise SEO teams are spending their budgets, their most pressing issues, their biggest stumbling blocks, their perception of their own success, and more.

The results shed an intriguing light on what different companies consider to be most important about SEO, how they go about tackling those issues, and which SEO tactics pay the greatest dividends – particularly in terms of how these findings vary across businesses of different sizes, and between in-house and agency SEOs.

So what were the key findings, and what do they mean for the way that SEO is being carried out in 2017-8?

Resources for enterprise SEO: What are they, and where are they going?

How much of a company’s budget and workforce typically gets allocated to SEO? And where do enterprise SEO teams primarily focus their time and attention?

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO, but the study found that companies’ SEO budgets cover the whole range – meaning there is definitely no “magic number” for SEO spend.

The good news (at least for SEOs!) is that the most popular budget was also the largest: 27% of respondents reported that they had a monthly budget of more than $20,000 for SEO. Close to a fifth of companies (19%) had between $5,000 and $10,000 to play with, while a very similar percentage (18%) were allocated less than $1,000.

Perhaps surprisingly, 11% of large companies (with 500+ employees) fell into this bracket – though of course, it’s not just about what you spend on SEO, but how you spend it.

What about people power? The study found that the most common size of SEO team is 2 to 5 members – regardless of the overall size of the company. Two fifths of respondents surveyed (42%) reported working in an SEO team of 2 to 5, while close to a third (32%) had 6 or more people in their team. Nearly a quarter of companies (23%) said that the responsibility for SEO falls on a single person.

Regardless of resources, companies seemed to broadly agree on their priorities for SEO. When asked to rank four areas of SEO in order of priority, respondents from companies of all sizes reported that their top priority was technical SEO.

Second, third and fourth priorities were – again regardless of company size – content development, traffic analysis, and link building, respectively.

But maybe enterprise SEOs should be putting more emphasis on link-building, as survey respondents overwhelmingly described it as the most difficult SEO strategy to execute. Well over half of respondents (58%) ranked it top out of a list of eight, with small companies (with 1-100 employees) feeling the pain most of all.

Why is link-building proving such a tough nut to crack? Let’s look at how enterprise SEOs are tackling link-building.

All about link-building

Well over half of survey respondents reported that link-building was their most difficult strategy to execute, although there were some noticeable variations by size. 68% of small companies rated link-building as the most challenging part of SEO, followed by 62% of medium-size companies and 42% of large companies.

But the difficulties associated with link-building aren’t preventing SEOs from investing in it. 85% of respondents, across all business sizes, reported that they will be maintaining or increasing their link-building budgets this year.

Large companies were most likely to be maintaining their link-building budgets, with 49% reporting they would be keeping their budget for link-building “about the same”, while small companies were most likely to be increasing their budget.

Link-building can be done in a huge number of ways, but there were clear frontrunners for the most effective strategies. SEOs from small, medium and large firms all reported that public relations is their most beneficial tactic for link-building, though for small company SEOs, guest posts came a very close second.

Other effective strategies included infographics (third-most effective for large companies of 500+ employees), local citations/directories (which came in third for small companies), and resource links (which ranked third for medium-sized companies, joint with local citations).

Paid links and comments were universally rated as the least effective strategies by all respondents, though this may also be due to a lack of employing these tactics in the first place – Google penalizes almost all types of paid links, and discourages systematic blog commenting as a method of link-building.

Which companies have been seeing the most success with link-building as an SEO strategy? When asked to rate their most successful strategy over the past 12 months, respondents overwhelmingly pointed to technical on-site optimization: 65% of large companies, 67% of medium-sized companies and 53% of smaller firms rated it as their most effective SEO tactic.

For small companies, blogging and link-building follow close behind, with 35% of SEOs from small firms reporting success with blogging for SEO, and 33% reporting that link-building was their most successful tactic. This was not so for large companies, for whom link-building ranked a distant 6th out of 7 SEO strategies, with just 14% saying it was their most successful strategy.

We know that small firms are more likely to have increased their budgets for link-building in the past year, so perhaps this extra resource towards link-building is making all the difference. But this is something of a chicken-and-egg style conundrum: are small companies allocating more budget towards link-building because it’s successful, or are they successful with link-building because of the extra budget?

Small companies are also more likely to be employing local-level link-building tactics such as local directories or citations. Link-building at a local level can be highly effective when carried out correctly, so perhaps this added emphasis on local SEO is making the difference for enterprise SEOs at small firms.

Finally, which KPIs are SEOs using to track their success with link-building? The favored metrics are Moz Domain Authority and Page Authority, together with the number of linking root domains (both used by 52% of SEOs).

The relevance of the linking page is third-most-used at 47%, while Majestic’s “Trust Flow” metric trails behind on 27%

Agency vs in-house: Who’s winning at SEO?

Of the 240 SEO specialists surveyed for the study, two-thirds were in-house SEOs, while the remaining third worked for an agency. What differences in approach and outlook did the survey find between these two groups?

When it comes to organizational challenges, agency and in-house SEOs differ slightly on what they consider to be the most pressing issues. Agency SEOs are more likely to encounter challenges with finding SEO talent (44% reported this as their most challenging obstacle) or demonstrating ROI (41%).

For in-house SEOs, developing the right content was their most pressing obstacle (reported by 42% of respondents), while demonstrating ROI was again a key challenge, faced by close to two-fifths of in-house SEOs (37%). Agency SEOs were least likely to struggle with allocating the right resources, with only 18% reporting this as a top organizational challenge, while in-house SEOs struggled least with securing budget (21%) but were more likely to encounter challenges in allocating it (31%).

But the real differences came in the way that agency and in-house SEOs perceived their own success. Agency SEOs were vastly more likely to be confident about their own success: 40% of agency respondents rated themselves as “Successful – we’re absolutely crushing it” compared with just 13% of in-house SEO teams.

However, perhaps in-house SEOs are just modest, as almost half (49%) rated their SEO success as “Positive – we’re doing well enough” (versus 39% of agency SEOs).

In-house SEOs were also more likely to report being “frustrated” with their SEO outcomes (the lowest possible rating) than agencies – 8% of them gave their SEO efforts this rating, compared with only 3% of agency respondents.

Key takeaways

What do the findings from the study tell us about the state of enterprise SEO? While SEO will always depend somewhat on the individual circumstances of an organization, there are some broad conclusions we can draw from the data.

SEO as a discipline appears to be well-resourced overall, demonstrating that companies consider SEO a branch of marketing worth investing in. The challenge is therefore more often deciding how and where to allocate those resources, rather than a lack of resources.

Technical SEO is a top priority and a top source of success for enterprise SEOs, while companies seem less sure of where they stand with link-building. Many are putting budget into it without necessarily being satisfied with or confident in the results.

While some SEO mainstays (like technical on-site SEO) are effective regardless of company size, the effectiveness of SEO strategies often depends on the size of a company, with smaller companies seeing much more success with strategies like blogging than larger organizations.

Agency SEOs are much more likely to feel confident in their SEO success than in-house teams, in spite of reported difficulties with securing the right talent for SEO. However, both in-house and agency SEO teams face difficulties with proving the ROI of SEO, showing perhaps that this perceived success can be difficult to translate into hard numbers for the benefit of the higher-ups.